The Most Fun? 100%.
Because it is important for the people producing the coffee, the landscape the coffee is grown in, and the people drinking it. The simple story is that the chemicals are bad for people and the environment, and great coffee exists without them. We love organic coffee, and support those growing great coffee with these traditional methods.
This means we pay attention to every detail at every step of our relationship with the coffee we source. Ethically produced coffees, traded at fair pricing, each individually roasted to highlight the characteristics unique to each coffee. No shortcuts. Our coffees come from around the globe; different soils, climate, elevations, species and exposures. They taste different. Terroir makes them different. We roast to highlight those differences and bring out what makes each coffee great.