APPAREL SOLD OUT! BOTLES STILL LEFT!
The idea for this launch was curated on a camping trip with @linseycorbin. Linsey was wearing a hat that simply read “Salami” and it felt like something you’d find in a thrift shop from a bygone era when things were simpler and life was undoubtedly more fun and carefree. This feeling is what we wanted to capture with our first installment of the Timeless Collection. So go ahead, get nostalgic!
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Book Rec:
Mind, Body, and the Curiously Elastic Limits of Human Performance
Last week, we saw runners conquer a 100 mile trail run, non-stop, amidst the searing heat and beneath the blazing sun. Even though we were three to witness the incredible athletes take on the long distance and unforgiving terrain, the feat still seemed impossible. How does one even begin to comprehend and approach such an arduous challenge? The capacity to endure is the key trait that underlies great performance in virtually every field, but what exactly are the limits to how much one can endure?
Award-winning journalist and elite runner, Alex Hutchinson, presents analysis on the physical and mental limits of human endurance. His writing suggests that the physical barriers we encounter are influenced as much by our brains as by our bodies. Consequently, the mind has become the new frontier of endurance, revealing that the boundaries of performance are more flexible than previously believed. However, it's not solely a mental phenomenon.
Hutchinson examines numerous physical inhibitors such as pain, muscle, oxygen, heat, thirst, and fuel while unraveling the complex relationship between mental and physical endurance. Hutchinson conveys his analysis by sharing captivating stories of men and women who have pushed their limits in ordinary, and extraordinary ways.
Definitely check this out if you're interested in understanding the true nature of human endurance and the incredible potential that lies within us all. This book will inspire and challenge your perceptions of what is possible, both mentally and physically!